The USP Content Block contains the following in Episerver:

1. A header - required.
2. A dropdown layout selection - required.
   • Carousel
   • 2 Columns
   • 3 Columns
   • 4 Columns
3. A color palette - not required.
4. An area that can contain USP content items, Each item contains:
   
   • An image reference - NOT required.
   • A video url - NOT required.
   • A checkbox to select whether to use video or image.
   • A textbox label (text) - NOT required.
   • Textbox content (text) - NOT required.
   • A Textbox link - NOT required.
   • A Textbox link text - NOT required.